Little Ideas – Big Impact
The Big Little partnered with Shakthidhama Vidyashala and the Women Rehabilitation Centre to celebrate friendship day in a very unique way as they befriended the usually feared personnel – The Traffic Police
Emphasizing connections with those safeguarding our safety, the campaign aimed at forging friendships with those who are always ready to help. A heartwarming video beautifully capturing children and officers sharing laughter, stories, and dance, breaking barriers and highlighting the potential for authentic friendships between the children and the law enforcers.
This initiative not only celebrates unity but also promotes approachability and cooperation between communities and the police force. The campaign ends on a note to establish Shakthidhama as a friend who is always ready to help.
