Vikrant Rona, a pan-world film starring Kichcha Sudeep, was earlier called ‘The World of Phantom.’ When the team renamed the film and wanted the news to be big, we made it the biggest news in Kannada cinema history. A 3-minutes sneak-peak was projected on the Burj Khalifa marking the arrival of the ‘World’s Newest Hero’ and, actor Kichcha Sudeep’s 25th year in the film industry. The entire event was conceptualised, executed and marketed by The Big Little.